After over 25 years in the communication industry, keeping all the accumulated knowledge to myself would be selfish, and would defeat the purpose of me preaching for branding.

12 years in advertising, 7 years with Apple Computer, around 10 years in branding consultancy and teaching. This is my cumulative business life.

This is a humble attempt to share what I learned, to search the net for info that I find breathtaking and to republish helping spread the word about branding; my obsession.


  1. 1 Leila Khauli
    November 8, 2010 at 14:33

    I am so happy to have stumbled onto this today. As an instructor of marketing at AUB, I am always looking for local content to learn from and to discuss in my courses.

  2. 3 Sanaa AZZI
    December 22, 2010 at 10:47

    I Love your articles and your blog. Really inspiring.
    I also am hosting a radio show that treats personal branding and media and comminucation topics,
    ir’s called NEC PLUS ULTRA on SAWT LEBNEN 93.3 FM
    We would love to have you as our guest. Can i please get your contact number in order to discuss further details?
    Thank you 🙂 Sanaa

  3. March 30, 2011 at 13:25

    Hi Ibrahim, can i have your email address please, cannot DM you as you are not following me

  4. March 30, 2011 at 13:26

    Hi Ibrahim, can i have your email address please, cannot DM you as you are not following me, you can write me to: krikor @

  5. May 6, 2011 at 13:54

    Hey,it’s the first time I stumble upon your blog. Just want to say keep up the great work!

  6. October 17, 2011 at 22:54

    One of the best (if not the best) blogs in the Lebo blogosphere. Missing you.

  7. March 21, 2013 at 17:46

    Hello Ibrahim, I really enjoy your blog and value your knowledge and experience in the communication industry.
    Thus, I would really appreciate it if you could write a review about a Lebanese iPhone/iPad application called “People of Leb”.
    Looking forward to your reply. Please contact me on this email
    Best Regards,

    Danielle Ayoub

  8. June 23, 2014 at 22:53

    What type of images am I ‘legally’ allowed to include in my blog posts?

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Reason To Believe by Ibrahim N. Lahoud is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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