27
Jan
11

There IS an “I” in Team!


Maybe it’s me, maybe I have this strange genetic animosity against cheesy, nauseating clichés… such as There is no “I” in Team.

Well guess, what? There is a darn “I” in Team, in fact there are many!

I guess it’s time we woke up and realized that this is the era of micro-marketing. Orwellian strategies are dead. The power of a team is in the power of every “I” in it.

Marketing has evolved from a Woodstock massive hallucination tactics, where one gets the idea, and the others glue themselves to it and call themselves “Team”, to a more polarized view where the power of a team and the magnitude of its outcome is mostly based on the performance of every individual separately. Only then, the efficiency of a team can be measured.

The stupid “I”-in-a-Team thing, was probably the brainchild of someone who was so lazy and inefficient that he or she had to hide their failure by not being an “I” and instead becoming a team! Pffff!

My aim in this post is to revive the concept of the team, talk about it again. It’s been a while we haven’t reflected on what makes a team and why. We have been drowning in calling ourselves “team” and became oblivious of what made us one.

Let me first start by saying that based on the new universal truth of “Perception is Reality”, teams everywhere around the corporate galaxy are cheering themselves. They are doing so for successes the hero of which is embedded in the deepest layers of the “perception” of team.

Look at Social Media and how successful organizations are managing their online strategy. Social Media is about speaking to every “I” in a team, culture, society or ideology. It is not anymore, like middle-ages advertising, about talking to clusters of masses that we look at like blobs of potential buyers. Every “I” we talk to in Social Media, teams up with other “I”s to form working influential teams.

I just love dictionaries. They have this simple and innocent way of explaining things that leaps beyond our weird way of translating them:

TEAM |tēm|
noun [treated as sing. or pl. ]
a group of players forming one side in a competitive game or sport.
• two or more people working together : a team of researchers
• two or more animals, esp. horses, harnessed together to pull a vehicle.

So here it is, in the most stark contrast with our game of perception and reality, a team is always about two or more “I”, each doing his, her or its job to achieve the team’s mission.

I know, I know, some of you are reading and wondering what the hell has gotten into me now to start philosophizing on the issue! I’ll tell you what, frustration! That’s what.

I am frustrated at the way we take things, twist them, mold them, shape them and keep massaging them until they fit our own vision of things… Not that we always have a “vision” of things… Vision might be a big word for the stupid us who actually do that… The amazing fact is that we actually create “teams” to do it!

I have to always come back to Lebanon for resourceful examples, for two reasons: Who am I to reflect on the world? And two, simply because Lebanon is an amazingly fertile ground that spawns imbecilities and is constantly kept at the perfect temperature to store them, freezing!

So, looking at Lebanon and how Lebanese at large perceive the concept of Team, you can’t help but think that our definition of team is: The ultimate hideout for mediocrity that simultaneously manages to uplift our image!

Your image will become that of the team’s. In other words, you’re a nobody that does nothing and yet manages, along with other “team members” to keep doing nothing, and collect the credit earned by that poor single team member who does all the work! Wao! I’d like to do that sometimes.

I bet most of you now are thinking about the “teams” you have at work, the ones you are part of, and whether you’re the parasite or the hero… Good. Keep thinking.

As for me, I do not care about how things go at work. What I worry about is how can a country become a corporation managed by “teams” of parasites with no heroes whatsoever, and still manage to create credit, share, brag about it and earn the people’s praise. Now that, is the epitome of “Perception is Reality”.

One loophole, It takes a moron to follow a moron. We are breeding a culture of morons, where finding a single hero to inject in a team of losers is becoming virtually impossible.

Those morons are the people who established the rule of “There is no “I” in Team”. Why? Because they’re right. There can’t be an “I” in a team of morons. There can only be one entity of assimilated pea-sized brains who managed to find salt-grain-sized brains to lure!

The others – those who refuse to be morons, to be lured… or ruled by morons – have discovered a higher universal truth: “The Perception of Perception-is-Reality”, and simply refuse to be assimilated.

There are many “I” in every team where success is measured by the power of synergy, and how reality becomes perception. And there is not one single “I” in a team where success is measured by its perception rather than its reality.

©2011 Ibrahim N. Lahoud

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2 Responses to “There IS an “I” in Team!”


  1. January 27, 2011 at 12:08

    There is not only an “I” in Team, but there is no Team without the “I.” And the Team is as weak as it’s weakest “I.” Great post 🙂


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Reason To Believe by Ibrahim N. Lahoud is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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