New Seattle’s Best: Best-er or Worse? (Thanks Karen!)

Check original link at UnderConsideration: http://bit.ly/cWRFAk

Seattle’s Best Coffee began roasting in 1970 in what was yet to be the northwestern cornerstone of U.S. coffee culture, Seattle. The company has expanded to a modest and respectable 500 stores across twenty states and being the official coffee shop at Borders bookstores, giving it an additional 500 or so outposts. It is also the second largest coffee roaster in the U.S. behind Starbucks, who ironically (or not), owns Seattle’s Best, purchased in 2003 by the giant. Today, Seattle’s Best is announcing a major push in its distribution: By partnering with other retailers like Burger King, Subway and AMC Entertainment (one of the largest movie theater chains in the U.S.), to add Seattle’s Best coffee to their menus, bumping its distribution by about 30,000 points of sale. Additionally, Seattle’s Best will be dispensing coffee via vending machines, although I’m not clear how or where. Along with this announcement, a radically new logo has been introduced, designed by Seattle ad agency Creature.

Read more at: http://bit.ly/cWRFAk


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