27
May
10

Created elswhere… Made in China


Original link: http://bit.ly/aVcKFA

China has its own way of “appreciating” International success. It also “adopts” those standards in a very accurate way. This is a great lesson in brand power. If it looks like the West, it is good enough!

Does this harm brands? And if yes, to which extent?

Counterfeits, copycats, plagiarism… have always been considered as an assertion to the power of a superbrand. Why would otherwise anyone be interested in copying them?

Please leave your comments.

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