Archive for May, 2010

27
May
10

Created elswhere… Made in China


Original link: http://bit.ly/aVcKFA

China has its own way of “appreciating” International success. It also “adopts” those standards in a very accurate way. This is a great lesson in brand power. If it looks like the West, it is good enough!

Does this harm brands? And if yes, to which extent?

Counterfeits, copycats, plagiarism… have always been considered as an assertion to the power of a superbrand. Why would otherwise anyone be interested in copying them?

Please leave your comments.

08
May
10

RELIGION BRANDS


Research.
This has been going on in my mind for a while. You must read it with a lot of objectivity and think deeply about the associated meanings. The lurking power behind the fact is undeniable.
This is a work in progress, and below is only the beginning. More to come.

You can’t see It yet you trust It blindly. You never met Its boss, yet your faith remains unabated. It’s free, always available. You don’t have to go to any store to get It; closing your eyes is enough. It’s always open for business. In hard times, you seek Its guidance. In good times, you thank It. All your life, present and future is based upon It. You inherit It from your parents and you pass It on to future generations. When dire times arise, you abide by Its doing admitting that it is certainly for a good reason; one that is beyond your comprehension.

It has a logo, one so powerful, we carry it around our necks, in our cars, at home and even offer it. That logo symbolizes all It stands for. It carries Its values, commends respect and humility.

It has sales teams and outlets. It widely advertises Its services. It has Its own radio and Tv stations. Its business nomenclature is better structured than any board of directors in the largest corporate. It has its own tagline, headlines, and even jingles.

You can’t see It, yet you bought into It; from cradle to grave. It even sits on your tombstone, before your name!

This is the oldest and most powerful brand ever created. Religion.

[Keep watching that space]

03
May
10

In Mobile, Women rule Social Media [Via BrianSolis.com]


Thank you Brian Solis for the insightful post. The results are actually quite surprising.

Original Link:
http://www.briansolis.com/2010/04/in-mobile-women-rule-social-networking/

Based on data collected and analyzed using Google Ad Planner, I recently discovered that in Social Media, women rule. Across almost every major social network, the balance was revealing and in some cases, profound.

Facebook:
Male: 43%
Female: 57%

Delicious
Male: 48%
Female: 52%

Docstoc
Male: 41%
Female: 59%

Flickr
Male: 45%
Female: 55%

MySpace
Male: 36%
Female: 64%

Ning
Male: 41%
Female: 59%

Twitter
Male: 43%
Female: 57%

Upcoming.org
Male: 45%
Female: 55%

Ustream.tv
Male: 34%
Female: 66%

Yelp
Male: 43%
Female: 57%

Social Networks Go Mobile, Women Lead the Way

According to new reports, it appears that mobile counterparts paint a similar picture. Nielsen recently released data that shows that in mobile, women also dominate social networking.

At 55% women to 45% men, mobile social networking fortifies what we’re learning in social media in general.  Women also used their phones to tweet and friend 10% more than men.

Delving a bit deeper into social demographics, the 35-54 age group led the fray for active social networking via mobile devices followed closely by those 25-34.

Mobile devices are becoming increasingly sophisticated with mobile online access accelerating to match the broadband connectivity we expect on desktop and laptop PCs. As each day passes, smart phones, such as iPhones, BlackBerries, Palm, and Android devices replace the standard cell phone, introducing new capabilities and experiences to the masses. Whereas voice was the primary driver for mobile phones, dedicated apps and online destinations are augmenting and enhancing everyday user activity.

Social networks are now among the catalysts spurring mobile interaction and only continue to grow in prominence as a hub for attention, discovery, and communication.  Facebook recently announced that of its 400 million users, 100 million actively engage through mobile platforms.

In early March, comScore published a report that documented triple-digit growth in Facebook and Twitter mobile access. The study found that 30.8 percent of smartphone users accessed social networks via mobile browsers in January 2010, up 8.3% from 22.5% one year ago. Note that these numbers do not represent access to Twitter and Facebook via dedicated apps, which is currently estimated at an additional 6 million.

Perhaps most notably, access to Facebook via mobile grew 112% over the past year  and Twitter mobile usage soared by 347%. In January 2010, 25.1 million mobile users accessed Facebook and 4.7 million connected to Twitter via their mobile browser. MySpace saw a 7% drop in mobile access, however it still attracted 11.4 million users.

For those active in social networks on behalf of businesses, please keep in mind that without a mobile strategy as well as content and engagement programs aimed at specific demographics and psychographics, you may be missing essential touchpoints for true engagement and collaboration.

One size does not fit all and there is no market for generalized messages. In social media, whether it’s mobile, desktop, or laptop, opportunity clicks…

01
May
10

The beauty of Branding


The absolute subtlety of branding is that it is like a perfect cheesecake;
never too sweet to be mistaken for a cake;
and never to sour to be mistaken for a cheese!




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Reason To Believe by Ibrahim N. Lahoud is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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