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Twitter Aims to Tweet Brands with Respect [Via BrandChannel]


Posted by Abe Sauer on April 16, 2010 01:42 PM

By chalking up its 100 millionth user, Twitter can no longer be denied as a media platform that’s here to stay. Yet many struggle to see the value in communicating in 140 charters or less, including Twitter itself. Coinciding with its 100 millionth user, Twitter this week unveiled a number of initiatives to leverage the brand to generate revenue. For Twitter, “making money was now a primary goal.”

It’s somewhat odd to think that a service with 100 million users has no solid way to turn a profit, handsome or not. (As Stephen Colbert teased Twitter co-founder Biz Stone during an interview, “So, I assume that ‘Biz’ in ‘Biz Stone’ does not stand for ‘Business Model’.”) Then again, that might be exactly why Twitter has cruised to 100 million users. Continue reading…

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