19
Apr
10

Airline companies as nation branding ambassadors [Via NationBranding]


A wonderful article published on NationBranding

If there is a business market in which competing companies have traditionally been linked to their country of origin in an intrinsic, almost organic sense, that would be the airline sector.
For historical reasons, the national origin has often been very explicit in national carriers. In the past, most airline companies were created by the State […]

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