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	<title>Comments on: Brand Promise my a**!</title>
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	<link>http://ilahoud.wordpress.com/2011/01/13/brand-promise-my-a/</link>
	<description>Branding, THE Reason To Believe</description>
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		<title>By: Hania</title>
		<link>http://ilahoud.wordpress.com/2011/01/13/brand-promise-my-a/#comment-280</link>
		<dc:creator><![CDATA[Hania]]></dc:creator>
		<pubDate>Thu, 10 Mar 2011 13:58:10 +0000</pubDate>
		<guid isPermaLink="false">http://ilahoud.wordpress.com/?p=691#comment-280</guid>
		<description><![CDATA[Your blogs are a huge stress reliever for me!

And yes, brands are no longer investing in building honesty and loyalty and honestly living by those factors as their internal CULTURE. It just about who looks, sounds and sells better and faster... 

And whats worse, is working for such brands. 

What happened to cultures like IBM? 
I&#039;m unsure if it has been broken, but it was infamous for its pure belief and implemented system from A-Z (marketing, products, designers, managers, politics, promises, delivery)

I guess were running short on Paul Rands and Thomas Watsons!
These people began working from the inside out. Now we just polish the OUT and keep polishing it as the IN slowly swallows itself.


Most people are no longer challenged because as you said in your &quot;There is an I in Team&quot; post, in Lebanon, people manage to stay shiny despite their space wasting talent. We induce this with our lack of motivation and challenge. and BELIEF!
And by the way, whats worse than space wasters is talent destructors. Some people spend most of their efforts shunning great talent for fear of losing their pseudo-successful mediocre input. 
They don&#039;t even acknowledge &quot;TEAM&quot;! SO how are they to even acknowledge the &quot;I&quot; (the productive &quot;i&quot;, not what they call &quot;i&quot;)?


oh and let me add, that i&#039;m a very positive person ;p 
but these things just get to me.]]></description>
		<content:encoded><![CDATA[<p>Your blogs are a huge stress reliever for me!</p>
<p>And yes, brands are no longer investing in building honesty and loyalty and honestly living by those factors as their internal CULTURE. It just about who looks, sounds and sells better and faster&#8230; </p>
<p>And whats worse, is working for such brands. </p>
<p>What happened to cultures like IBM?<br />
I&#8217;m unsure if it has been broken, but it was infamous for its pure belief and implemented system from A-Z (marketing, products, designers, managers, politics, promises, delivery)</p>
<p>I guess were running short on Paul Rands and Thomas Watsons!<br />
These people began working from the inside out. Now we just polish the OUT and keep polishing it as the IN slowly swallows itself.</p>
<p>Most people are no longer challenged because as you said in your &#8220;There is an I in Team&#8221; post, in Lebanon, people manage to stay shiny despite their space wasting talent. We induce this with our lack of motivation and challenge. and BELIEF!<br />
And by the way, whats worse than space wasters is talent destructors. Some people spend most of their efforts shunning great talent for fear of losing their pseudo-successful mediocre input.<br />
They don&#8217;t even acknowledge &#8220;TEAM&#8221;! SO how are they to even acknowledge the &#8220;I&#8221; (the productive &#8220;i&#8221;, not what they call &#8220;i&#8221;)?</p>
<p>oh and let me add, that i&#8217;m a very positive person ;p<br />
but these things just get to me.</p>
]]></content:encoded>
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	<item>
		<title>By: Lebanese blogosphere weekly link roundup (2011/01/16) &#124; +961</title>
		<link>http://ilahoud.wordpress.com/2011/01/13/brand-promise-my-a/#comment-259</link>
		<dc:creator><![CDATA[Lebanese blogosphere weekly link roundup (2011/01/16) &#124; +961]]></dc:creator>
		<pubDate>Mon, 17 Jan 2011 11:18:01 +0000</pubDate>
		<guid isPermaLink="false">http://ilahoud.wordpress.com/?p=691#comment-259</guid>
		<description><![CDATA[[...] 13 Jan 11 Brand Promise my a**! Reason to Believe [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 13 Jan 11 Brand Promise my a**! Reason to Believe [...]</p>
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		<title>By: Sanaa</title>
		<link>http://ilahoud.wordpress.com/2011/01/13/brand-promise-my-a/#comment-256</link>
		<dc:creator><![CDATA[Sanaa]]></dc:creator>
		<pubDate>Thu, 13 Jan 2011 13:13:40 +0000</pubDate>
		<guid isPermaLink="false">http://ilahoud.wordpress.com/?p=691#comment-256</guid>
		<description><![CDATA[Cru mais bien mache :)]]></description>
		<content:encoded><![CDATA[<p>Cru mais bien mache <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Danielle</title>
		<link>http://ilahoud.wordpress.com/2011/01/13/brand-promise-my-a/#comment-255</link>
		<dc:creator><![CDATA[Danielle]]></dc:creator>
		<pubDate>Thu, 13 Jan 2011 12:12:43 +0000</pubDate>
		<guid isPermaLink="false">http://ilahoud.wordpress.com/?p=691#comment-255</guid>
		<description><![CDATA[Agree with Raafat.  Brands these days need to give as much attention to their service/follow up/consumer journey as they do to their Logos, taglines, promises.  It&#039;s not only about the looks, it&#039;s mainly about the substance!  Looks are what grab your attention, but substance is what keeps you interested. :D]]></description>
		<content:encoded><![CDATA[<p>Agree with Raafat.  Brands these days need to give as much attention to their service/follow up/consumer journey as they do to their Logos, taglines, promises.  It&#8217;s not only about the looks, it&#8217;s mainly about the substance!  Looks are what grab your attention, but substance is what keeps you interested. <img src='http://s0.wp.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
]]></content:encoded>
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		<title>By: Raafat Hamze</title>
		<link>http://ilahoud.wordpress.com/2011/01/13/brand-promise-my-a/#comment-253</link>
		<dc:creator><![CDATA[Raafat Hamze]]></dc:creator>
		<pubDate>Thu, 13 Jan 2011 10:41:21 +0000</pubDate>
		<guid isPermaLink="false">http://ilahoud.wordpress.com/?p=691#comment-253</guid>
		<description><![CDATA[The communication function is probably disconnected from everything else within those organizations you mention. Their idea of a brand in general (not only promise) is embellishment, packaging, instead of a fundamental framework or pacemaker for organizational strategy and ensuing practices.]]></description>
		<content:encoded><![CDATA[<p>The communication function is probably disconnected from everything else within those organizations you mention. Their idea of a brand in general (not only promise) is embellishment, packaging, instead of a fundamental framework or pacemaker for organizational strategy and ensuing practices.</p>
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		<title>By: Mich</title>
		<link>http://ilahoud.wordpress.com/2011/01/13/brand-promise-my-a/#comment-252</link>
		<dc:creator><![CDATA[Mich]]></dc:creator>
		<pubDate>Thu, 13 Jan 2011 10:40:35 +0000</pubDate>
		<guid isPermaLink="false">http://ilahoud.wordpress.com/?p=691#comment-252</guid>
		<description><![CDATA[The chain is always as strong as its weakest link and unfortunately, it is this weakest link that is so widespread and overlooked! :-)]]></description>
		<content:encoded><![CDATA[<p>The chain is always as strong as its weakest link and unfortunately, it is this weakest link that is so widespread and overlooked! <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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